During the Superbowl this year I had trouble deciding which hashtag to use: #Superbowl of #SB48 and when talking about the commercials do I use #brandbowl or #adbowl and if I use those, do I still add #Superbowl? So many decisions! Luckily the brands that paid for commercials made it easy for me since 40% didn't even include a hashtag with their ads! Although, looking at how many people used the hashtags from the ads that INCLUDED them during the Superbowl, I can see why these companies wouldn't bother to include hashtags. To find out how many people used the hashtags, I used Topsy and analyzed ...

Despite my hatred of The Grammy's, I still set aside time to watch it once a year. While I knew that Twitter was going to ruin the winners for me, I was still actively tweeting and watching what others were saying. This tweet stood out to me: I suppose I likely got my hopes up thinking that Oreo would have another Superbowl hit, but you never know! Unfortunately I had an hour to wait (this tweet was referring to the Grammy's on the East Coast, and we all know that the Grammy's are tape delayed for the rest of us). (more…)