During the Superbowl this year I had trouble deciding which hashtag to use: #Superbowl of #SB48 and when talking about the commercials do I use #brandbowl or #adbowl and if I use those, do I still add #Superbowl? So many decisions! Luckily the brands that paid for commercials made it easy for me since 40% didn’t even include a hashtag with their ads!

Although, looking at how many people used the hashtags from the ads that INCLUDED them during the Superbowl, I can see why these companies wouldn’t bother to include hashtags. To find out how many people used the hashtags, I used Topsy and analyzed the number of tweets in the last 12 hours to create the lists of the best and worst hashtags below.

Top 10 Superbowl 2014 Ad Hashtags:

#esurancesave30 — 1,430,328 tweets
#bestbuds — Budweiser — 84,410 tweets
#CaptainAmerica — Captain America Movie — 48,553 tweets
#hugfest — Honda — 30,607 tweets
#AmericaIsBeautiful — Coca Cola — 29,725
#jackisback — 24 TV Show — 28,834 tweets
#beckhamforhm — H&M — 17,629 tweets
#saluteahero — Budweiser 17,643 tweets (although the hashtag on the commercial was #Salute a Hero)
#doritos — Doritos — 14,070 tweets

Bottom 10 Superbowl 2014 Ad Hashtags:

#unleash — T-Mobile — 98 tweets
#Alexandani — 420 tweets
#realitycheck — 426 tweets
#thefloodiscoming — Noah Movie — 475 tweets
#thisisreal — 589 tweets
#connect4red — U2 — 665 tweets
#cuptherapy — 695 tweets
#stayrestless — 812 tweets
#stayuncompromised — 843 tweets
#longlivedreams — 888 tweets

There were many people who said that ads during the 3rd and 4th quarters were a waste of money since the game was such a blow out. Looks like they were wrong as many of the top 10 hashtags were from ads in those quarters! #bestbuds, #hugfest and #jackisback were all in the 4th quarter.

What did you think of the use of social media during #Superbowl 2014? Were you impressed? Underwhelmed? Let me know in the comments below!

While above were the best and worst via hashtags, here are all of the ads that I saw in Colorado during the Superbowl. They are listed in order of airing, if they included hashtags or not and also lists the peak time by minute (which was generally when the ad aired, in Mountain time). This list just shows you the order in which I saw the ads (and to reassure you that I did track all of the ads and hashtags):

After Queen Latifah sang America the Beautiful (4:11 pm MT)

– Captain America trailer – #CaptainAmerica — 48,553 tweets with a peak of 10,770 tweets at 4:54 pm MT
– Pizza Hut – none
– MetLife – none
– Sprint – #framily — 1,452 tweets with a peak of 65 tweets 6:53 pm MT #fail
– American Idol – none
– Cosmos – none
– Brooklyn99 – none
– Play60 – none

Ford Pre-Kick/National Anthem

– Noah – #thefloodiscoming — 475 tweets with a peak of 13 tweets at 4:25 pm MT #fail
– Mountain Dew Kickstart – none
– McDonalds – none
– Tmobile – #unleash — 98 tweets with a peak of 7 tweets at 4:26 pm MT
– New Girl – #newgirl — 11,759 tweets with a peak of 567 at 8:28 pm MT (despite the rest of the commercials not containing the hashtag)
– Nascar – daytona 500 – none

Coin-Toss

– Ford Fusion Hybrid – #nearlydouble — 8,818 tweets with a peak of 1,183 at 4:23 pm MT
– Ford Fusion Hybrid – #nearlydouble — 8,818 tweets with a peak of 1,183 at 4:23 pm MT

Kick-Off/Safety

– Bud Light – #UpForWhatever — 6,063 tweets with a peak of 667 at 5:05 pm MT
– Maserati – none

Field Goal Seahawks

– Doritos – #doritos (time machine ad) — 14,070 tweets with a peak of 1,352 at 4:48 pm MT
– Chevy – #Silveradostrong — 1,313 tweets with a peak of 224 at 4:40 pm MT
– Pepsi half-time show – none

Game

– Need for Speed – #NFSmovie — 4,569 tweets with a peak of 338 at 4:53 pm MT
– TurboTax – none
– Strain – FX – none

Challenge on Forward Pass via Broncos

– Bud Light – (Don Chedle + Arnold + One Republic) #UpForWhatever — 6,063 tweets with a peak of 667 at 5:05 pm MT
– Beats w/ Ellen – none

Game – Field Goal

– U2 – #connect4red — 665 tweets with a peak of 151 at 5:09 pm MT
– Hyuandai – none
– Daytona 500 – none

Interception

– Cheerios – none
– Squarespace – none
– RadioShack – none (@radioshack)

Game

– Chevy – World Cancer day – none
– GoDaddy – #LiveYourDream — 933 tweets with a peak of 129 5:18 pm MT
– Brooklyn99 – #Brooklyn99 — 1,739 tweets with a peak of 107 at 5:18 pm MT
– Fox Show – 24? – none
– The Following – none

Seahwaks Touchdown

– Bud Light – (Shazam w/ Afrojacks song) – none
– Tmobile (tebow)- #nocontract — 10,939 tweets with a peak of 792 5:25 pm MT
– Weathertech – none
– Transformers – none

Touchdown Seattle

– VW – #vw — 3,530 tweets with a peak of 577 at 5:41 pm MT
–Pistachios – none
–h&m – #beckhamforhm — 17,629 tweets with a peak of 1,109 at 5:42 pm MT
– Pistachios – none

Game

– Spiderman – enemiesunite.com – #spiderman – 8,454 tweets with a peak of 748 at 5:44 pm MT
– Carmax – #slowclap #slowbark (apparently the other was online? Not clear in commercial.) — 2,901 tweets with a peak of 789 5:45 pm MT
– Geico – none
– M&M’s – none

Game – 2 min warning

– Coca Cola – #AmericaIsBeautiful — 29,725 tweets with a peak of 4,882 5:50 pm MT
– Sonos – #sonos — 2,172 tweets with a peak of 684 at 5:51 pm MT
– Fox tv show – 24? none

Game

– Toyota – muppets – none
– Subway – none
– Pepsi Halftime Show – none

Game — HALFTIME

– FoxSports Live – none
– BMW – 2 series – (local ad bmwcolorado.com) – none
– CenturyLink (local?) – none
– South Park – none
– monsanto – americasfarmers.com (local?)
– Fox31 Denver – none

HALFTIME REPORT

– Jeep – #stayrestless — 812 tweets with a peak of 141 at 6:06 pm MT

Halftime

– Brooklyn99 – none
– The Following – none
– cosmos – none

Halftime Show — TALLY — 23 hashtags 42 none

– New Girl – none
– n/a – 24? none
– fox in general – none
– xfinity – startrek – none
– GoPro – none
– njoy king – none
– fox31 – none

Jeep Halftime show

– NFL Draft – none
– Brookly99 – #brooklyn99 — 1,739 tweets with a peak of 107 at 5:18 pm MT
– Alexandani – #Alexandani #madeinamerica — 420 tweets with a peak of 52 at 6:25 pm MT

Third Quarter – Seahawks Touchdown

– Audi – #stayuncompromised — 843 tweets with a peak of 219 at 6:39 pm
– Goldieblox -Intiut – #teamsmallbiz — 1,643 tweets with a peak of 2:18 at 6:40 pm
– Tmobile – #nocontract — 10,939 tweets with a peak of 985 6:41 pm MT
– fox 24 – none
– New Girl – none

Game

– Axe – #Kissforpeace — 10,906 tweets with a peak of 323 at 6:45 pm MT
– Chiobani – #howmatters — 1,708 tweets with a peak of 177 at 6:46 pm MT

Game

– Kia – none
–Sprint – #Framily — 1,106 tweets with a peak of 55 tweets 6:53 pm MT
– Heinz – #ifyourehappy — 1,002 tweets with a peak of 315 at 6:54 pm MT

Game

– Honda – #hugfest — 30,607 tweets with a peak of 8,708 at 6:57 pm MT
– Budweiser – #salute a hero (not real sure) — 17,643 tweets with a peak of 3,785 at 6:59 pm MT

Game – Touchdown Seahawks

– Chrysler – #americasimport — 1,811 tweets with a peak of 378 at 7:06 pm MT

Game – BRONCOS SCORE!

– NFL – none
– 1st bank – none
– Xfinity – none

Game

– Coca Cola – #Americaisbeautiful — 29,725 tweets with a peak of 4,882 at 5:50 pm MT
– Butterfinger – #cuptherapy — 695 tweets with a peak of 167 at 7:21 pm MT
– Fox Sports Live – none

Game – Seahakws score

– Microsoft – #empowering — 10,375 tweets with a peak of 732 at 7:26 pm MT
– Hyundai – #nicehashtag — 2,019 tweets with a peak of 768 at 7:26 pm MT

Game

– Jaguar (shazam) – #goodtobebad britishvillians.com (thanks for making long enough to shazam!) — 10,928 tweets with a peak of 1,263 at 7:30 pm MT
– Oikos – (full house) none
– NFL Now – none

Game

– tmobile – none
– Sodastream – none
– 24 – #jackisback — 28,834 tweets with a peak of 6,854 at 7:37 pm MT
– newgirl – none

Game – Seattle recovery

– Budweiser (puppy horse) – #bestbuds — 84,410 tweets with a peak of 15,688 at 7:52 pm MT
– Godaddy – #itsgotime — 1,022 tweets with a peak of 210 at 7:52 pm MT
– Doritos – #doritos — 14,070 tweets with a peak of 936 at 7:53 pm MT
– American Idol – #thisisreal (at beginning of commercial, not at end) — 589 tweets with a peak of 250 at 7:53 pm MT

GAME

– Esurance – #esurancesave30 — 1,430,328 tweets with a peak of 214,851 at 8:00 pm MT
– Kindle – none
– american express – none
– mountain dew – none
– verizon – #realitycheck — 426 tweets with a peak of 60 at 8:01 pm MT
– brooklyn99 – #brooklyn99 — 1,739 tweets with a peak of 107 at 5:18 pm MT
– American Insurance – #longlivedreams — 888 tweets with a peak of 58 at 6:25 pm MT
– Fox31 – none

Post Game