Originally when I pictured this post I was going to write down the bands featured in each ad I saw during the Superbowl. I was expecting ads featuring bands like Walk the Moon, Grouplove and Sleeper Agent. I was surprised though! Most ads featured older or re-mixed music. During the first official commercial break I started to also capture the hashtags used by brands. Below are all of the brands and the hashtags they used during the Superbowl.

GoProg – Dubstep Baby – #Gopro
NFL Opening sequence Queen/Classical version – NFL Opening
The flaming Lips – Hyuandi Sante Fe – #epicplaydate

Budweiser – after teaser video – black crown
MM – do anything for love cover – #betterwithmms
Audi – #braverywins

After about 20 minutes #Bravery was trending on Twitter:

Hyandui – #pickyourteam
Danica Patrick/GoDaddy – #thekiss
Doritos – goat #doritos

Pepsi Next – party
Best buy – questions about everything – no commission – #infiniteanswers
Budweiser – black crown –

Oz –
Coke- open happiness
Oreo – instagram @oreo
Grammy’s –

Fast and Furious 6 – showed too quick to read hashtag
Toyota – #wishgranted
HIMYM –

Doritos – little girl tea party #doritos
Calvin Klein – concept #calvinklein
Cars – wolf #nodrama
NCIS –
Halftime show –

Bud Light – tying in with location – #herewego
GoDaddy – international – #yourbigidea
CBS –

Star Trek –
Got Milk – Rock
Hyuandai –
Survivor –

VW – very reggae focused #gethappy
Golden boy –
Halftime show
NFL revolution

Coke -cokechase.com
Subway – #15yrwinningstreak
Amazing Race

Taco bell – covering band fun. –
Skechers –
Bridgestone –
CBS – elementary
Halftime show

Lincoln –

nflrevolution –

CBS – NCIS – Vegas –
Grammys –
CBS –
Underthedome.com – stephen king
rules of engagement –
xfinity –
Scientology –
Bar rescue – spiketv

HALFTIME

Oprah Jeep -

NFL –
2 broke girls –
csi –
cvs sports –
appliance factory –
Shazam/Jack in the box hotmessburger.com
Mazda –
xfinity –
appliance factory –
CBS4 local –

Iron man -
century 21 agent –
Blackberry z10 –
Etrade –
CBS –

Subway – #februANY
Bud Light – #herewego

–Blackout…no commercials…no football–

Subway – #februANY
Bud Light – #herewego
NFL Revolution

Axe – axeapollo.com
Mio Fit – #changestuff
NFL Revolution
Late Night Show

Kia – respect the tech –
Gildan – every thread counts –
Pistachios – Gangam style – #crackinstyle
NCIS – CBS ads

Lincoln – memorable roadtrips – steerthescript.com
Speedstick – laundry – #handleit
Beck’s Sapphire – no diggity, no doubt –

Budweiser – Melissa Ethridge – #clydesdales (I originally typed as #clysdales, which many people did)
HIMYM – CBS

NFL Networl –
Craig Ferguson
HoneysmokedFish.com –
Xfinity –
Alex and ani – #Alexandani
Colorado Lottery –
CBS local –

Dodge –
CBS – Elementary

kia – babys come from –
cbs cares

tide – #miraclestain
soda stream -
cbs –

Mercedes – willam dafoe – rolling stones –
hawaii 5-0 –
job – cvs –

Samsung – w/ paul rudd and seth rogan – #thenextbigthing
cbs – person of interest

GAME OVER

All state – flag commercial –
Napa – napaknowhow – napaonline.com
Coke – open happiness – women win
Walmart

Toyota – #letsgoplaces
Sonic –
Go Daddy – #thekiss

Toyota Tundra –
21 and over #21andover
Trident
Calvin Klein – #CalvinKlein

Jello – funthingsup.com – sf with jello

You can see that many of the ads didn’t have a hashtag.

Why did I catalog all of the hashtags? Not sure.

What am I hoping to learn from this data? Not sure, but I just thought it would be interesting to look at which brands included hashtags and what they decided to promote with their 4 million dollar ads.

P.S.Have you noticed that I have an unnatural obsession with social media? That’s probably why I wrote this post.